Business Insider has a good article detailing the methods Daesh (ISIS) uses to recruit converts online. It references this article from the New York Times, which tells the story of Alex, a young American woman recruited by Daesh. Both are worth reading.
Follow a link from the Business Insider page to read "A Course in the Art of Recruiting" a manual developed by Al-Qaeda and apparently used by Daesh.
On the subject of extremism, this report from the Carnegie Endowment is a must read.
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